Your problem isn't selling the kitchen. It's getting paid for it.
If you build custom kitchens and closets, you know the scene. The client signs, you pay for materials, your crew installs, and the final balance just hangs there. The job wrapped three weeks ago and the 50% deposit is still the only money that came in. You call, they say "next week," and between melamine panels, hardware orders, and two new projects, you forget to call back.
In this business the issue is almost never the quality of the work. It's collections. The margin on a custom kitchen or closet evaporates when the balance gets paid at 60 or 90 days instead of 8. And the shop owner ends up playing salesperson, install lead, and collections agent all in the same day.
At Catalizadora we build AI agents that own that last part: reminding, collecting, and following up, in your brand's voice, without sounding like a debt collector.
What a WhatsApp collections agent actually does
The agent lives on your WhatsApp Business number. It isn't a "press 1" menu. It has a conversation. And it handles the full payment cycle of a custom project:
Reminders before the payment is even late
The moment you sign the contract, the agent knows the payment schedule: deposit, payment against panel delivery, final balance at install. It sends a friendly nudge a couple of days before each date, not after. "Hi Martha, your kitchen goes into production Monday. Here's the second payment so we keep things moving." You set the tone.
The payment link in the same message
No "send me your account number." The agent sends the payment link right inside the conversation. The client pays from their phone, without leaving WhatsApp. Less friction, fewer excuses.
Follow-up that never gets tired
This is the real difference. If the client doesn't pay, the agent writes again in 3 days, then in 7, always polite, always in your brand's voice. It never gets annoyed, never forgets, never has a bad day. You decide when a case gets escalated to a person.
Everything lands in the CRM
Every conversation, every payment promise, every link sent is logged in your CRM. You open the dashboard and see who owes, how much, and since when. No notebook, no spreadsheet, no "I think they already paid."
The number that matters: days in receivables
Let's compare two shops that bill the same each month.
Shop A collects by hand. The owner remembers when he can, sends the odd message, chases balances by phone. On average, projects get paid 55 days after install.
Shop B has an agent that reminds every payment on time, sends the link on the spot, and follows up on its own. Its projects get paid in 12 days.
Same billing, same product. The difference is that Shop B has its cash six weeks earlier. That cash buys the panels for the next project without a line of credit, without factoring invoices, without stalling production. In a shop running several projects at once, pulling receivables forward month after month is the difference between growing and living tight.
"Won't it feel cold to have a bot collect from me?"
It's the logical worry. The answer is the opposite: done right, it feels more respectful. A timely reminder, written in your brand's tone, arrives before the client feels pressured. The one who collects badly is the worn-out owner who says nothing for a while and then calls upset because it's been three weeks.
The agent works with your language. If your brand is warm and local, it talks that way. If it's premium and understated, that too. You approve the messages before they go out. The client feels like an organized company, not like they're being hounded.
It's not just collecting: the same agent sells
The payment reminder is the tip of the iceberg. The same agent that collects also handles the prospect who writes at 10 p.m. asking about an L-shaped kitchen. It replies, qualifies whether the project fits your size, books the measuring visit, and logs the lead in the CRM. It sells while you sleep and collects while you install.
For a kitchen and closet maker, that means you stop losing the prospect who wrote on Saturday and got no answer until Monday, when they'd already quoted with someone else.
What it costs and who owns it
At Catalizadora we work with no retainers and no locked-in licenses. The entry product, MAGIA Solo, costs $4,500 USD and ships in 15 days: your WhatsApp agent that sells, qualifies, books, and collects, wired into your CRM. For larger operations, MAGIA Core ($15,000) and Forge ($20,000, 12 weeks).
Something we care about: the code, the data, and the infrastructure are 100% yours. We don't rent you the agent. We build it, hand it over, and it's yours. Monthly operation is pass-through, around $200 to $400 USD a month in hosting and tokens, with no markup from us.
We don't show how it's built under the hood, but SEO and visibility run on a proprietary technical layer that's included when it adds to your project.
Start where it hurts most
If what keeps you up is receivables, start there. In 15 days you can have an agent that reminds every payment, sends the link, and follows up without you lifting a finger.
Message our AI agent on WhatsApp to see how it talks, or book a call directly with Pablo at https://cal.com/pablo-estrada-hlqaql. On that same call we'll tell you whether your shop is a good fit and what your agent would look like.