The lead that goes cold is the lead you lose
A pet owner looks for a vet because their dog hasn't eaten in two days. They find your clinic, message you on WhatsApp on a Sunday at 9 p.m., and wait. If no one replies in the first few minutes, they open another tab and message the clinic down the street. By the time someone on your team sees the message Monday morning, that patient already has an appointment somewhere else.
This isn't a problem of caring less. It's a problem of timing. Your team is in consults, in surgery, or working the front desk. No one can sit glued to the phone while doing their actual job. And the messages arrive exactly when you can least answer them: late at night, weekends, lunch hour.
At Catalizadora we build AI agents that solve precisely this. Not a menu-driven chatbot. An agent that talks in your clinic's voice, follows up with every owner who writes in, and never lets a single lead go cold.
What a follow-up agent does at your clinic
The agent lives in your clinic's WhatsApp, the same number your clients already use. When someone writes in, this happens with no human involved:
It replies in seconds, at any hour
Sunday at midnight or Tuesday at 3 p.m., it makes no difference. The owner gets an immediate reply. It asks about the reason for the visit, the pet, the urgency. The conversation feels like talking to your front desk, because it is trained on how your clinic actually speaks and works.
It qualifies the lead
Not every message is the same. A real emergency is not the same as a question about vaccine prices or someone asking whether you see ferrets. The agent tells them apart, prioritizes the urgent ones, and gathers what your team needs before the visit: owner's name, species, age, symptoms, history if there is one.
It books the appointment
When the owner is ready, the agent offers available times and leaves the appointment confirmed on your calendar. No back-and-forth, no front desk having to call back.
It follows up with the ones who didn't book
This is the real difference. The owner who asked but didn't book isn't lost. The agent picks the conversation back up later: "How is Luna doing? Want me to hold a spot for you this week?" That kind of follow-up is something a human team never gets to, because it is busy with the patients already in front of it.
Every conversation lands in your CRM
Everything the agent talks about gets logged in your CRM. Not in the head of whoever answered, not in a chat that gets buried. You have the full history of every owner: what they asked, which pet they have, whether they booked, whether they need a vaccine reminder in six months.
That turns your WhatsApp from a messy inbox into a living database of clients and leads. When you want to remind someone about deworming, an annual vaccine, or a spay-and-neuter campaign, you know exactly who to write and why.
The math that matters
Let's use concrete numbers. A clinic gets 100 new WhatsApp messages a month. Without an agent, say the team manages to reply well to 60% and books 30% of those. That's 30 appointments.
With an agent that replies to 100% in seconds and follows up with the ones who didn't close, recovering even 10 leads that used to go cold means 10 more appointments a month. If the average consult plus what sells around it (vaccines, food, lab work) runs 40 to 60 dollars, that's hundreds of dollars a month that were already knocking on your door and walking away unnoticed.
No magic. Just no longer losing what you already had.
How we build it
Our methodology is called MAGIA: Mapping, Architecture, Generation, Implementation, and Autonomy. In the first conversations we map how your clinic works today, what your clients ask, and how you talk to them. From that we build the agent, connect it to your WhatsApp and your CRM, and leave it running.
MAGIA Solo delivers in 15 days and costs 4,500 dollars. If your clinic is larger or has several locations, MAGIA Core (15,000 dollars) builds a full operation with a custom CRM.
One point that matters to us: the code, the data, and the infrastructure stay 100% yours. No retainers, no locked-in licenses, no being tied to us. The operation runs as pass-through, roughly 200 to 400 dollars a month for hosting and usage, with no markup. You pay what it costs, nothing more.
Your visibility grows too
An agent that handles inquiries well is half the job. The other half is owners actually finding you. We handle that with a proprietary technical layer that improves how you show up when someone searches for a vet in your area. We won't get into the how here; what matters is that more leads arrive, and the agent makes sure none of them go cold.
The next step
If your clinic loses leads by not replying in time, this gets fixed in 15 days. Message our AI agent on WhatsApp and see it for yourself: you'll be talking to the same technology we would put to work at your clinic.
Or if you'd rather talk directly, book a call with me at https://cal.com/pablo-estrada-hlqaql and we'll go through the numbers for your case.