The direct question: how much, and is it worth it?
If you run a furniture store and you're weighing an AI agent for WhatsApp, the first thing you want isn't the technology. It's the number. How much it costs, what you pay each month, and whether you make the money back. Here's the honest breakdown, no fine print.
Let's start with the problem that justifies the spend: your store gets messages at all hours, many outside showroom time, and the ones that aren't answered fast become lost sales. A sofa or a dining set is a high-ticket purchase. Losing a single sale per month already costs more than running the agent.
The real price, no dressing up
At Catalizadora an AI agent for a business like yours is built with the MAGIA Solo package:
- Build cost: 4,500 dollars. One-time payment. Not a subscription.
- Delivery: 15 days.
- Monthly operation: roughly 200 to 400 dollars. That's hosting and AI usage, paid straight to the provider with no markup from us. It's a real cost, not invented rent.
No retainers, no locked-in licenses, no monthly fee from us. We build the agent, hand it over, and the relationship doesn't trap you.
For larger businesses or more complex operations we have MAGIA Core (15,000 dollars) and Forge (20,000 dollars, 12 weeks), but for a furniture store that wants to fix the WhatsApp that sells, Solo is the right starting point.
Let's compare the alternatives
To know if it's worth it, you have to compare against what you'd do otherwise.
Hiring someone for the extra shift
A person covering evenings, nights, and weekends means salary, benefits, training, and turnover. Over a year that cost far exceeds building the agent plus twelve months of operation. And that person handles one conversation at a time, sleeps, and takes vacation. The agent handles simultaneous conversations, all 8,760 hours of the year.
A generic subscription chatbot
Menu bots with a monthly fee look cheap until you add up the months and realize the business still belongs to the provider: your data, your conversations, and the setup live on their platform. The day you stop paying, you're left with nothing. They also rarely know your real catalog or close the sale; they just collect a message.
The agent we build
One-time payment, code and data 100% yours, connected to your catalog, your calendar, your CRM, and your payment link. It's not a menu: it talks, quotes, books, and charges. And if you ever want to change direction, you take everything with you.
When it pays for itself
Let's do the math with your own numbers. Take the average ticket of a sale in your store. A sofa, a dining set, a bedroom: we're talking hundreds or thousands of dollars per sale.
The agent's operation costs between 200 and 400 dollars a month. Recover a single sale per month that's lost today because no one replied in time, and the agent has already paid for itself. And the 4,500-dollar build is a one-time cost amortized in the first few months if the agent recovers just one or two monthly sales that used to go cold.
We don't promise inflated metrics because we don't invent case studies. But the logic is simple: in a high-ticket business, recovering a few lost sales covers the cost comfortably.
What the price includes
So the number has context, here's what goes into the build:
Mapping
We understand how your store sells today, what your customers ask, and where sales fall through.
Architecture and generation
We build the agent with your catalog, your brand voice, and your business rules: prices, financing, delivery times.
Implementation
We connect it to your WhatsApp, your calendar, your CRM, and your payment flow.
Autonomy
We hand it over working and yours. That's the final A in the MAGIA methodology: the business ends up in your hands, not ours.
We also add a proprietary technical layer and content so more customers reach the agent, not just so it serves the ones you already have.
The costs you should actually watch
To be fair, no project is just the list price. Here are the real costs worth being clear about up front, no surprises:
- Your time at kickoff. During mapping we need your catalog, your prices, and how you answer common questions today. A few hours of your time at the start define how well the agent sells.
- The variable monthly operation. The 200 to 400 dollars depend on how many conversations the agent has. If your store grows and gets more messages, usage goes up, but so do your sales. It's a cost that scales with your success, not against it.
- Future changes. If later you want to add a new flow, like post-sale surveys or delivery reminders, that's a one-off adjustment, not a permanent monthly fee.
What you'll never see is a surprise invoice from the agency. There's no hidden margin in the operation and no lock-in clauses.
The short answer
How much? 4,500 dollars to build, once, plus 200 to 400 a month in real operation. Is it worth it? In a furniture store, if you recover one lost sale per month, yes, by a wide margin.
The best way to confirm it is to see the agent in action. Message our own AI agent on WhatsApp to feel how it talks, or book a direct call with me at https://cal.com/pablo-estrada-hlqaql and we'll build the number for your specific case.