A "price?" comment is money that cools off on its own
You post the photo of the new sectional. It does well: 80 comments, almost all saying the same thing: "price", "info", "do you ship?", "got it in brown?". Your community manager answers the ones they can, copies and pastes "we'll DM you", and two hours later 40 are still untouched. Out of those 80 interested people, you end up in a real conversation with five.
That's the most expensive hole in a furniture store that lives on social. The demand is there, the attention is there, but there's no human who can handle 80 conversations at once with the speed the buyer expects. By the time you reply, they're distracted or they've already bought elsewhere.
At Catalizadora we build an AI agent that closes that hole: it takes every comment and DM, moves it into a real WhatsApp conversation in your brand voice, qualifies it, and pushes it to the payment link. Without your team glued to the phone.
From public comment to private sale, no friction
The key is not losing the moment. When someone comments "price" on your post, the interest is alive in that second, not two hours later. A reply that arrives the next morning reaches a different, colder person, one who has already scrolled past a dozen other stores. Speed isn't a nice-to-have here; it's most of the sale.
How the agent works
- Detects intent: a comment or DM with buying signals (price, availability, shipping) never goes unanswered.
- Moves the chat to WhatsApp: replies and shifts the conversation to the channel where deals actually close, with a message that already sounds like your store.
- Gives real information: that piece's price, in-stock colors, lead times, payment options.
- Qualifies: understands whether the person wants to buy now, is comparing, or just saved the post.
- Closes or books: sends the payment link to the ready buyer, books a showroom visit for the one who wants to see it in person.
- Everything lands in the CRM: every social lead logged, not lost in a sea of notifications.
What changes in the numbers
It's not magic, it's just no longer throwing interest in the trash. Here's the same good post with and without the agent.
| Without agent | With AI agent | |
|---|---|---|
| "Price" comments | 80 | 80 |
| Answered on time | ~15 | 80 |
| Moved to WhatsApp | ~8 | most |
| Real conversations | ~5 | many more |
| Leads logged in CRM | almost 0 | all |
The traffic you're already paying for with your content and ad spend starts converting, instead of evaporating in a comment inbox no one can keep up with.
Why social + furniture is such a wasted combination
People discover furniture through inspiration: they see a beautiful room and want it for their home. That's the best moment to sell, and almost always the worst served, because it happens in comments and DMs at odd hours, in volume, and in a mess.
An AI agent doesn't get tired, doesn't get distracted, and doesn't leave a "price?" unanswered at 11 pm. It turns your feed into a real lead source that actually reaches a sales conversation, not a pretty album that only collects likes.
And because it speaks in your brand voice, the move from public comment to private WhatsApp feels natural: same tone, same store, none of that jarring jump to an impersonal bot that scares the buyer off.
There's another practical point: the content you already invest in producing starts paying for itself. A photo shoot of your new collection stops being an image expense and becomes a lead engine, because every published piece has an agent behind it ready to handle whoever asks. And because every conversation lands in the CRM, over time you learn which pieces drive the most buying intent and which only collect likes. That insight guides what to produce and what to promote, instead of guessing.
How we build it
We use the MAGIA method: Mapping your voice and catalog, Architecture of the agent and the CRM, Generation of the flows that take a comment to a sale, Implementation on your social and your WhatsApp, and Autonomy with everything running under your control.
The code, the data and the infrastructure are 100% yours. No retainers, no locked-in licenses. Operation is pass-through, around 200 to 400 USD a month in hosting and usage, with no margin from us.
Investment
- MAGIA Solo — 4,500 USD, delivered in 15 days. The agent that captures DMs and comments, moves them to WhatsApp in your brand voice, qualifies, books and collects, connected to your CRM.
- MAGIA Core — 15,000 USD. For high channel volume and large catalogs.
- Forge — 20,000 USD, 12 weeks. For a deeper, fully custom system.
Try it, then decide
The most honest way to evaluate it is to watch it work. Message the AI agent on WhatsApp as if you were a buyer who saw your post: ask price, ask about shipping, throw it an objection. You'll see how it qualifies and closes in your tone.
When you want to set it up for your furniture store, book a call with me: https://cal.com/pablo-estrada-hlqaql. We review your DM volume, your catalog, and I'll tell you with numbers how much of that lost interest can be converted.