The message that lands at 11 p.m.
A customer sees your product on Instagram, likes it, and messages you on WhatsApp: "do you have size M? do you ship to my city? do you take cards?". It is 11 p.m. No one answers until nine the next morning. By then, that customer has already bought somewhere else.
This happens every day in online stores. Traffic does not respect office hours. Pre-purchase questions are simple and repetitive, but if they are not answered within minutes, the sale cools off. Hiring someone to cover nights, weekends and campaign spikes is expensive and hard to sustain.
At Catalizadora we build AI agents that handle that WhatsApp for you, around the clock, in your brand's voice. It is not a rigid menu of options. It is a conversation that understands what the customer is asking, replies with your catalog and your policies, and moves the sale forward.
What the agent actually does
A well-built AI agent for an online store does four things that today either eat your time or slip through the cracks:
Answers product questions instantly
Size, color, material, availability, shipping times, payment methods, return policy. The agent knows your catalog and your rules, and replies in seconds, in your brand's tone. It does not improvise: it answers with the information you gave it.
Qualifies the buyer
Not everyone who writes is ready to buy. The agent tells the price-checker apart from the customer who wants to close. It collects what matters (which product, where it goes, when) and prioritizes the warm lead.
Books and sends the payment link
When the customer decides, the agent can send the payment link directly or schedule delivery. The conversation does not stall at "let me check": it ends in a concrete action.
Drops everything into your CRM
Every conversation lands cleanly in your system. You know who asked what, what was offered, and how it ended. Nothing gets lost in a chat no one reopened.
Hiring someone vs. an AI agent
Let us do the concrete math. Truly covering WhatsApp 24/7 is not one person: it is shifts. To cover nights and weekends you need at least two or three people. That easily runs between 3,000 and 6,000 dollars a month in salaries, plus benefits, plus training, plus turnover. And even then, on a busy campaign Friday with 300 stacked messages, one person cannot keep up.
An AI agent does not sleep, does not get overwhelmed and does not quit. It handles 300 conversations at once with the same quality as the first. The operating cost is transparent: at Catalizadora the infrastructure runs as pass-through, roughly 200 to 400 dollars a month in hosting and tokens, with no markup from us. You pay the real cost, not an inflated retainer.
The difference is not only money. It is coverage. A person covers a shift; the agent covers all of them.
"Will it sound like a robot?"
This is the real objection. A bad bot scares customers away. That is why we do not ship a decision tree of canned replies. We build the agent on your brand's voice: how you greet people, what tone you use, what you would never say. If your store is warm and casual, the agent is too. If it is premium and understated, so is the agent.
And when a conversation goes off-script (a sensitive complaint, an edge case), the agent knows to hand it off to a person instead of inventing an answer. AI handles the volume; your team handles the exception.
How we build it: MAGIA Solo
Our entry package is called MAGIA Solo. It costs 4,500 dollars and ships in 15 days. In that time we map your operation, design the agent's architecture, feed it your catalog and policies, connect it to your WhatsApp and CRM, and hand it to you running.
One point that matters to us: the code, the data and the infrastructure are 100% yours. There are no retainers, no locked-in licenses, no being held hostage by the agency. If you want to take it elsewhere tomorrow, you take it. We build it to be yours, not to tie you down.
For stores with a more complex operation (multiple channels, integrations, deeper automation) we have MAGIA Core at 15,000 dollars. But to start handling your WhatsApp 24/7, Solo is enough.
The simple calculation
Think about how many messages reached you this month outside business hours. How many you did not answer in time. How many of those were sales. If your average order is 50 dollars and ten customers slipped away this month because you did not reply in time, that is 500 dollars left on the table every month. The agent pays for itself by recovering a fraction of that.
This is not about replacing your team. It is about your team no longer answering the same three questions all day, and no customer being left waiting for a reply at 11 p.m.
The next step
If you want to feel how your agent would handle your customers, message our own AI agent on WhatsApp: it replies the way yours would, in your brand's voice, and walks you through what it would look like for your store. And if you would rather talk directly, book 30 minutes with me at https://cal.com/pablo-estrada-hlqaql. We will review your operation and tell you straight whether it makes sense.