The question behind the question
"How much does an AI agent cost for my firm?" is what almost everyone asks first. But the question that truly matters is a different one: how much does it cost you not to have one? Every week, prospects message your firm on WhatsApp and you do not reply in time. Each of those is a registration, a filing or a monthly client that went to another firm. You are already paying that cost. It just never shows up on an invoice.
At Catalizadora we build the agent that closes that gap: it answers WhatsApp in your firm's voice, qualifies the prospect, books the call, sends the payment link and logs everything in your CRM. Here is the real cost, no spin, and when it makes sense.
The three tiers, with clear pricing
MAGIA Solo — 4,500 USD, 15 days
This is the entry point and the one that covers most small and mid-sized firms. For 4,500 dollars, delivered in 15 days, you get the WhatsApp agent running: it talks in your firm's voice, resolves questions, qualifies, books into your calendar, sends payments and everything lands in the CRM. It is what you need so first contact stops being a bottleneck.
MAGIA Core — 15,000 USD
For firms with several partners, multiple WhatsApp lines, different service types that need separate flows, or that want to integrate the agent more deeply with their systems. It is a broader build on the same foundation.
Forge — 20,000 USD, 12 weeks
Fully custom development, for when the case breaks the mold and you need something dedicated, built piece by piece across 12 weeks.
Most firms start with Solo. It is enough to solve the most expensive problem they have today: leads going cold in WhatsApp.
What you do not see in the price (and is usually the costliest part elsewhere)
Here is the core difference. When you buy software by subscription, you pay every month forever, and the day you stop paying, you are left with nothing. The code is not yours, your data lives on their platform, and you are locked in.
With us it is the reverse. The code, the data and the infrastructure stay 100% yours. No retainers. No locked-in licenses. We build it once and it belongs to your firm, like any other asset. The only recurring cost is pass-through: hosting and tokens, roughly 200 to 400 dollars a month, with no markup from us. We do not charge you rent to use what is already yours.
The honest math: is it worth it?
Let us use real numbers, without inventing cases.
An assistant to answer WhatsApp during office hours costs salary, benefits and supervision every single month, and still does not cover nights, weekends or tax season. Over a year, that recurring cost comfortably exceeds the 4,500 dollars of a Solo, and you have to retrain the person if they quit.
The agent is a one-time payment of 4,500 dollars plus the 200 to 400 a month of operation. It does not miss work, does not get tired, does not quit, answers at every hour, and each passing month its cost spreads out and drops, while payroll only goes up.
But the real return is not in saving a salary. It is in the clients you stop losing. If your firm closes even one extra registration or monthly client a month thanks to replying instantly and booking while the prospect is decided, the agent pays for itself quickly. And that happens around the clock, including while you sleep.
When is it NOT worth it?
Let us be fair. If your firm gets no prospects through WhatsApp or digital channels, if all your business comes through closed referrals and you are already at full capacity with no wish to grow, the agent solves a problem you do not have. The tool is for firms that receive messages and lose some by not replying, or that want to grow without adding payroll. If that is you, it is worth it. If not, we will tell you straight, because selling you something you do not need is how you lose a client for good.
There is also a quieter benefit worth naming. With every conversation landing in your CRM, you stop guessing about your own demand. You can see how many people write each week, what they ask for, and which services pull the most interest. Over a few months that becomes real visibility into where your firm grows, the kind of picture a scattered WhatsApp inbox never gives you.
How we work so it arrives on time
We use a method we call MAGIA: Mapping how you handle clients today, Architecting the agent's conversations, Generating it in your firm's voice, Implementing it on your WhatsApp, and Autonomy, which is when it runs and is in your hands. That is why a Solo ships in 15 days: the process is built to be fast and to leave you as the owner of everything.
Try it before you decide
You do not have to take our word on paper. Message our own AI agent on WhatsApp: it will help you, ask the right questions and let you feel live how it would treat your clients. If you want to put numbers to your specific case, book a call with Pablo at https://cal.com/pablo-estrada-hlqaql and we will tell you honestly whether the agent is right for you and which tier to start with.