"I want an AI agent, but I don't know where to start"
It's the line I hear most from dealership owners. They saw a demo, understood that an agent can handle WhatsApp 24/7, and got excited. Then the brakes come on: they picture a six-month project, an IT team, a huge investment and an uncertain result.
It doesn't work that way. At Catalizadora we launch a dealership's agent in 15 days for $4,500. And at the end of those two weeks you have an agent that answers your customers on WhatsApp in your brand's voice, qualifies the prospect, books the test drive, sends the deposit payment link, and drops every conversation into your CRM.
This article is the exact map of those 15 days, so you know what happens, what we'll ask of you, and what you'll have at the end.
What the agent does at a dealership
Before the how, the what. At a car dealership, the agent:
- Replies instantly to the "is the white pickup still available?" that hits your WhatsApp at 11 p.m.
- Qualifies the lead: cash or financing? what budget? trade-in?
- Books the test drive on the right advisor's calendar.
- Sends the deposit or down-payment link.
- Reminds customers of installments and service appointments.
- Logs everything in the CRM, so no lead slips through a distracted advisor.
The underlying hook: a buyer who gets an answer in 30 seconds at 11 p.m. is a buyer who didn't walk over to the dealership across the street. Most dealership leads land outside showroom hours, or while your advisors are already with another customer. Those are the ones that go cold and disappear. The agent catches them in the moment, keeps the conversation alive, and hands it over warm to your advisor the next morning.
The 15 days, step by step
We work with a methodology we call MAGIA: Mapping, Architecture, Generation, Implementation and Autonomy. Applied to a dealership, it looks like this.
Days 1-3: Mapping
We sit down with you and your sales team. We listen to how they handle customers today, what people ask, how they qualify a lead, how a test drive gets booked. We take your inventory, your financing plans, your promotions. The goal is for the agent to sound like your best advisor on a good day, not like a robot.
Days 4-6: Architecture
We design the conversation. We define what the agent asks, in what order, when it escalates to a human, how it books, how it sends the payment link. We connect the CRM. Here we set the rules: for example, that a cash lead with a high budget gets flagged as a priority and the manager is notified.
Days 7-11: Generation
We build. We give the agent your brand's voice, load it with your inventory and terms, and connect it to WhatsApp and the CRM. We test it with real conversations: we throw the hard questions your customers ask and tune the answers.
Days 12-14: Implementation
We put it on your WhatsApp number. Your team tests it live. We adjust tone, timing and the points where the conversation should pass to a human. We train your people to read the CRM and pick up a lead right where the agent left it. It's not a tech course: in an hour your advisors understand how to see who's ready to buy and who's just asking.
Day 15: Autonomy
We hand everything over. The agent running, the CRM filling itself, and full control in your hands. This is the difference that matters most.
Why "all yours" isn't a footnote
| What's common in the market | How we do it at Catalizadora |
|---|---|
| Platform that rents the bot by the month | Code, data and infrastructure 100% yours |
| Price goes up as you grow | No retainers, no locked-in licenses |
| Your data lives on their server | Pass-through operation, ~$200-400/mo for hosting and tokens, no markup |
| If you leave, you lose everything | If you leave, you take everything |
Your agent isn't a service you rent. It's an asset we build and hand to you. Your customer portfolio, its history, the conversations: all yours, on your infrastructure. The day you decide to switch providers or bring it in-house, you take the whole thing with you. Nobody holds you hostage with your own data.
The numbers, clearly
- MAGIA Solo: $4,500 USD, 15 days. The WhatsApp agent in your brand's voice, connected to your CRM.
- MAGIA Core: $15,000 USD. The agent plus a content and lead-generation engine so more leads come in.
- Forge: $20,000 USD, 12 weeks. A fully custom system when you need deep integrations.
Almost every dealership starts with Solo. In 15 days you see the agent working and you decide from evidence, not from a promise. There's no reason to commit to a long, expensive program before you've seen it converse with a real customer in your brand's voice.
Start this pay period
If you've been putting this off because it sounded like a massive project, now you have the map: 15 days, a clear methodology, and an asset that's yours at the end.
Message the AI agent on WhatsApp to feel how it converses, or book a call with me at https://cal.com/pablo-estrada-hlqaql and we'll build the plan for your dealership together.