Your clinical lab can have an AI agent in 15 days
Most lab owners I talk to assume an AI agent is a six-month project, a team of engineers, and an unpredictable invoice. It isn't. At Catalizadora we deliver the first working agent in 15 days for $4,500 USD. This post is the exact map of those 15 days, so you know what you're getting into before you start.
But first, the part that matters: what the agent does once it's live.
What your lab gains
The agent lives inside your lab's WhatsApp and works without rest. A patient writes at 9 p.m. asking about their results or how much a hormone panel costs. The agent answers instantly, in your brand's voice. If the patient wants to book a sample draw, the agent books it. If they ask about price, it gives the price and sends the payment link. If they need a human, the agent flags your team and hands over the full context. And every conversation lands in your CRM, so you stop losing leads in forgotten chat threads.
In practice that means three things for the business: more studies booked (because nobody is left without an answer), less front-desk time spent on repeat questions, and the ability to grow without hiring the third or fourth support person.
Picture a Monday morning at any lab: the waiting room is full, the phone is ringing, and three WhatsApp messages sit unread because nobody can get to them. Each of those messages is a patient who wanted to book and, if you don't answer within minutes, walks to the lab down the street. The agent closes that leak. It doesn't get tired on Monday, it doesn't take a lunch break, it doesn't leave anyone on read.
Now, the 15 days.
Day 1 to 3 — Mapping
We start by understanding your lab, not the technology. What your patients ask over and over. How you book a sample draw today. Which studies you sell most. When a human needs to step in. How your brand sounds when it treats someone well.
We leave this stage with a clear document: what the agent will do, what it won't do, and where it escalates. No surprises later.
Day 4 to 7 — Architecture
Here we design how everything connects: the agent, your WhatsApp, your CRM and, where relevant, your booking system and payment gateway. We define the rules: how a lead gets qualified, when the payment link goes out, at what point a human is alerted. All of it runs on a proprietary technical layer that keeps the agent reliable and consistent.
Day 8 to 12 — Generation
We build the conversations. This is where the agent learns to sound like your lab and not like a robot. We load your study catalog, your prices, your hours, your policies. We teach it to answer the 20 or 30 questions that cover 90% of what people write. And we teach it to say "let me connect you with someone from the team" when something is beyond its scope.
Day 13 to 14 — Implementation
We connect the agent to your real WhatsApp and test it with real cases. You test it. We adjust. Once you approve it, it goes live serving your patients.
Day 15 — Autonomy
We hand over the agent for you to run. This is what sets us apart: the code, the data, and the infrastructure are 100% yours. We don't rent you anything. You don't sign a contract that locks you in. The system stays your property and you control it.
What it really costs
Let's talk numbers with no fine print.
| Item | Cost |
|---|---|
| Build (MAGIA Solo, one-time) | $4,500 USD |
| Monthly operation (hosting + tokens, pass-through) | ~$200 to $400 USD |
| Monthly retainer | $0 |
| Platform license | $0 |
The build is a one-time payment. Monthly operation is pass-through: you pay what the hosting and AI tokens cost, with no margin on top. There's no rent that climbs every year. Compare it to hiring a half-time support person —who costs that or more every month, doesn't answer at night, and goes on vacation.
Put it on a one-year horizon. A subscription support platform charges you an indefinite monthly fee; over 24 months you'll have paid several times the value of the build and still own nothing. With Catalizadora's model you pay $4,500 once, operation runs at cost, and the system is yours from day 15. The math tilts further in your favor the more time passes.
What if I want more?
MAGIA Solo is the entry point and solves the agent that sells and serves. If your lab is a chain with several locations, complex integrations, or deeper internal flows, there are MAGIA Core ($15,000 USD) and Forge ($20,000 USD, 12 weeks). But most labs start with Solo, watch it work, and grow from there.
Why 15 days and not six months
Because we work with a proven methodology, MAGIA, and we don't reinvent the wheel on every project. We Map, Architect, Generate, Implement, and hand you Autonomy. Each stage has a clear deliverable. No endless meetings, no scope creep. Fifteen days, a fixed price, a system that's yours.
Start this fortnight
If your lab loses patients because nobody answers in time, you can have an agent responding in two weeks. Message the AI agent on WhatsApp to see how it talks, or book 30 minutes with me and we'll build your 15-day plan: https://cal.com/pablo-estrada-hlqaql