If you run a laundry or dry cleaner and you've watched your WhatsApp fill with questions that go unanswered the moment a line forms at the counter, this is for you. You don't need a tech team or a months-long project. In 15 days and for $4,500 USD you can have an AI agent that answers your customers, books pickups, sends the payment link, and logs everything.
This post walks through, step by step, what getting started actually looks like. No jargon. Just what happens on your side and what you get at the end.
What the agent actually does
Before we talk timelines, here is exactly what it does for a laundry:
- Answers 24/7 on WhatsApp in your brand's voice: hours, per-garment prices, turnaround times, whether you offer pickup and delivery.
- Takes orders and books pickups or home deliveries.
- Tells customers when their order is ready and sends the payment link.
- Kindly reminds anyone who hasn't picked up.
- Logs every conversation in a CRM that is yours.
It is not a rigid button menu. It is a natural conversation, the kind your best counter person would have, but at any hour and with no line.
The 15 days, step by step
At Catalizadora we follow a methodology we call MAGIA: Mapping, Architecture, Generation, Implementation, and Autonomy. Here is what it looks like applied to a dry cleaner.
Days 1 to 3: Mapping
We start by understanding your business. Which garments you process, your prices, your turnaround times, your most repeated questions, how you talk to your customers. If you already have a price list and a few old chats, perfect: that is where the agent's voice comes from. Your job here is to answer questions, not to write anything technical.
Days 4 to 6: Architecture
We design the conversation flow. What happens when someone asks about express service, wants a home pickup, or checks on their order status. We define when the payment link comes in and when a conversation should hand off to a real person. You review and adjust.
Days 7 to 11: Generation
We build the agent. This is where the mapping and architecture become an agent that truly converses, qualifies the customer, and books. We connect it to WhatsApp and the CRM. You don't touch code; we build it and you test it against real cases from your business.
Days 12 to 14: Implementation
We take it live on your WhatsApp number. We test with real conversations, fine-tune the tone, and fix the edge cases. By the end of this phase, the agent is already serving customers.
Day 15: Autonomy
We hand everything over and teach you to run it. How to read the CRM, how to adjust prices or messages, how to see which orders are pending. From here the business runs on its own and you hold the controls.
Why $4,500 and not $45,000
A traditional agency would bill this in phases, with a budget that inflates month after month and a contract that ties you to a retainer. We deliver it as a finished product at a fixed price.
| Traditional agency | MAGIA Solo | |
|---|---|---|
| Price | $20,000+ and climbing | $4,500 fixed |
| Time | 2 to 4 months | 15 days |
| Code and data | the agency's | 100% yours |
| Afterward | monthly retainer | pass-through ops $200-400/mo |
The monthly operating cost is not a markup for us: it is what hosting and messaging cost, paid directly. If you decide to run it without us tomorrow, you take everything with you.
What if my business is bigger?
MAGIA Solo is designed for a laundry or dry cleaner with one or a few locations that wants its first agent that sells and collects. If you run several locations, high volume, or need deeper operational and reporting layers, there is MAGIA Core ($15,000), and for more ambitious custom systems, Forge ($20,000, 12 weeks). But most laundries start, and stay happily, with Solo.
What you need on your side
Almost nothing. A WhatsApp number for the business, your price and service list, and a few hours spread across those 15 days to answer questions and review. You don't need to know technology, hire anyone, or change how you work. The agent adapts to your business, not the other way around.
What changes in daily operations
It's worth picturing how the business feels afterward. Today, when there's a line, WhatsApp messages pile up and many customers get tired of waiting for a reply and walk over to the laundry down the street. With the agent, every message gets a reply in seconds, at any hour, even Sunday at 10 at night. The counter person stops doing two jobs at once and focuses on the customer in front of them.
A concrete example: a new customer asks at 9 p.m. whether you wash comforters and how long it takes. Without an agent, that message waits until morning and, if you're lucky, someone replies mid-morning when the customer has already ordered elsewhere. With the agent, they get the price, the turnaround time, and the option to book a pickup right away. The conversation that used to be lost now becomes an order.
And because everything lands in the CRM, by the end of the week you see how many conversations came in, how many turned into orders, and which are still open. For the first time you have numbers on your own business without keeping notebooks.
A business that doesn't depend on you being there
The deepest change isn't speed, it's peace of mind. When the agent answers, books, and collects on its own, the business stops depending on you or your best person being present every single minute. You can close the counter and still take in orders. You can take a day off and the business keeps talking to your customers in your voice. That is what we at Catalizadora call autonomy, and it's the last letter of MAGIA for a reason: it's the goal, not an add-on.
Get started this week
The easiest way to understand how it feels is to try it. Message us on WhatsApp and let our own agent serve you: you'll see, live, how it answers, books, and sends a payment link. If it convinces you, book a call at https://cal.com/pablo-estrada-hlqaql and we'll start the mapping of your laundry.
Fifteen days from today, your business can have someone answering every message, booking every pickup, and collecting on every order. For $4,500, with everything in your name.