Your most urgent customer writes when your office is closed
It's Sunday at 9 p.m. and a plant manager realizes they need to move an unplanned load early Monday. They open WhatsApp and message three carriers. Whoever replies that night wins the shipment. The other two will see the message Monday at 9 a.m., when it's already too late.
Logistics does not run 9 to 6. Freight moves before dawn, emergencies show up on Saturdays, and importers working across time zones message you after your team has gone home. Every one of those unanswered messages is a customer your competitor served first.
At Catalizadora we build AI agents that live inside your company's WhatsApp and cover exactly the hours your team can't. The agent replies in your brand's voice, qualifies the lead, builds or manages the quote, books the pickup, sends the payment link, and logs everything into your CRM. This is not a "leave us a message." It is real service, at any hour.
The hours where you lose customers without knowing it
The night
A lot of logistics activity gets decided outside office hours. The customer who writes at 10 p.m. is usually the hottest one: they have a concrete need for the next day. Leave them on read, and tomorrow they have already booked with someone else.
The weekend
Saturday and Sunday your office is closed, but the freight keeps moving. An AI agent covers the full weekend: it answers questions, quotes, and separates the urgent customer from the one just price-shopping. On Monday your team finds qualified leads waiting, not an inbox of cold messages.
Holidays
Long weekends and holidays are exactly when your customer's operation can hit a surprise. Being available on those days, when no one else is, is one of the cheapest and most ignored advantages in the industry. A single shipment captured on a holiday can pay for the agent's entire month of operation.
The operational graveyard shift
In logistics, a lot of the real coordination happens between midnight and dawn: space confirmations, route changes, a driver or a customer who needs certainty before the day starts. If those questions pile up unanswered, they turn into delays and nervous customers. The agent resolves them on the spot, using the real details of your operation, and leaves your team only what truly needs a human decision.
Hiring a night shift versus an AI agent
The traditional way to cover 24/7 is to hire people. Let's do the math honestly.
A shift covering nights and weekends means, at minimum, two or three more people on payroll, with benefits, training, turnover, and the gaps they leave when they get sick or quit. And even then, a person on call at 3 a.m. does not answer as fast or as consistently as they do mid-morning.
An AI agent serves 24 hours, 7 days a week, with no extra payroll, no shifts, no turnover. It answers just as well at 3 a.m. as at 3 p.m. The cost to run it is a pass-through of roughly $200 to $400 USD per month for hosting and usage, with no margin for us. Compare that to the cost of a single night shift and the difference is obvious.
This is not about letting anyone go. It is about covering the hours you simply don't cover today, without blowing up your payroll to do it.
What happens when a customer writes at 11 p.m.
- The agent replies in seconds, in your brand's voice, not with an auto-message that gives away that no one is there.
- It reads the urgency: it asks origin, destination, cargo type, and date. If the customer needs to move something early tomorrow, it treats it as a priority.
- It quotes or reserves: it delivers an estimate or holds the slot and leaves the case ready for your team to confirm first thing.
- It books and collects: if the customer decides to close at that hour, it schedules the pickup and sends the payment link. You don't wait until morning to capture the money.
- It logs everything in the CRM: when your team arrives, every overnight conversation is organized with full context. No one starts from scratch.
What you get and what it costs
This ships as MAGIA Solo: $4,500 USD, live in 15 days. For operations with multiple lanes, multiple languages, or integration with your transport management system, MAGIA Core is $15,000 USD.
The code, the data, and the infrastructure are 100% yours. No retainers. No monthly licenses charging you to use your own tool. If one day you want to run the agent yourself, you can take everything.
We build it with the MAGIA methodology, Mapping, Architecture, Generation, Implementation, Autonomy, so that in 15 days you have an agent truly serving customers, not an endless pilot.
The coverage your competitors don't have
While your competitor posts a "business hours 9 to 6" message, you can be the carrier that answers on Sunday night. That is often the entire difference between winning the shipment and watching it walk away.
Try it yourself: message our own AI agent on WhatsApp at any hour, it's the same kind of agent we would put in your operation, and see how it responds. Or book a call with me at https://cal.com/pablo-estrada-hlqaql and I'll show you how to cover your dead hours without hiring a single new shift.