The money your academy already has and isn't collecting
You spend on ads to attract new students. Fine. But there's a far easier and cheaper sale already sitting in your base: the student who just finished your course and is ready for the next one.
That student already trusts you. They've been through your platform, they know your quality. Selling to them again costs a fraction of what it takes to win someone who's never heard of you. And still, most academies offer them nothing. The course ends, the certificate goes out, and they vanish.
At Catalizadora we build an AI agent that closes this gap. It spots the exact moment a student is ready to buy more and offers them the next course, the advanced level, or the complement, on WhatsApp, in your brand's voice, without you having to watch a thing.
Upsell vs. cross-sell: the difference
They're two different moves, and your agent does both.
Upsell: level up
A student finishes your "Photography Basics" course. The perfect moment to offer "Advanced Photography" or your "1-on-1 Mentorship" is right as they finish, while the momentum is fresh. The agent spots it and proposes it in that instant.
Cross-sell: expand
A student bought your "Video Editing" course. It makes sense to offer your "Audio Production" course, because they go hand in hand. The agent knows your catalog and understands what pairs with what, so it offers the natural complement instead of something random.
Why timing is everything
The difference between an upsell that works and one that annoys is timing. Offering the next course a week after the initial enrollment, when the student has barely started, does nothing. Offering it the day they finish and feel capable does.
A human can't keep track of the hundreds of individual moments of every single student. The agent can. It knows who finished what, when, and reacts at the right instant.
The numbers of not doing it
Say your academy has 500 students who've already bought at least one course. If your average upsell ticket is 200 USD and you get just 10% to buy a second course, that's 50 sales: 10,000 USD that was already inside your base and you weren't collecting. Without spending a dollar on new ads.
Now compare that to earning those 10,000 USD through advertising: at 5 USD per lead and a 5% conversion, you'd need around 1,000 new conversations and hundreds of dollars in ad spend. Upsell is the most profitable sale you have, and most academies let it die.
There's a second effect that's easy to miss. A student who buys a second course is far more likely to buy a third. Each additional purchase deepens the relationship, raises lifetime value, and turns a one-time buyer into a long-term member of your academy. The upsell agent doesn't just capture one extra sale; it starts a habit of coming back to you for the next step, every time.
How the upsell agent works
It knows every student
The agent is connected to your CRM and your course platform. It knows what each person bought, what they finished, what they left halfway, and what they never touched. That memory is what lets it offer something relevant, not generic.
It offers at the exact moment
When a student finishes a course, or goes quiet for several days, or shows interest in a related topic, the agent opens the conversation on WhatsApp. Not with a "buy now," but in your brand's voice: it congratulates, acknowledges the progress, and proposes the logical next step.
It converses, answers questions, and collects
If the student asks about the content, the price, or the dates of the next course, the agent answers. If they're ready, it sends the payment link inside the same conversation. The cross-sell closes right there, frictionless, without your team stepping in.
It logs everything in the CRM
Every offer, every reply, every purchase is recorded. You see clearly which upsells work, which course combinations sell best, and how much extra revenue your base is generating with no new ad spend.
What we don't do
We don't hand you a black box you pay for forever. At Catalizadora, the code, the data, and the infrastructure are 100% yours. The agent, the upsell logic, the connection to your CRM: it's all registered to your name. No retainers, no locked-in licenses. The operation is pass-through, typically 200 to 400 USD a month in hosting and tokens, with no markup from us.
What it costs
With our MAGIA methodology, the entry point is MAGIA Solo: 4,500 USD, delivered in 15 days. In two weeks you have the agent connected to your platform and your CRM, running upsell and cross-sell across your current base.
If you also want a site, a content engine, and a sturdier CRM, there's MAGIA Core (15,000 USD). For large, custom operations, Forge (20,000 USD, 12 weeks).
The next step
Your academy already holds its most valuable asset: students who trust you. The AI agent turns that trust into recurring revenue, offering the right thing at the right moment, automatically.
Message our AI agent on WhatsApp and watch it in action. Or book a call directly with me at https://cal.com/pablo-estrada-hlqaql and we'll build the upsell strategy for your student base.