"Price?" in the comments, and no one answers
If you sell online, you know the scene. You post a product, comments pour in —"price?", "do you ship?", "info please"— and the DMs pile up. Each one is a customer with their hand raised. And most of them go cold before anyone replies.
The problem isn't a lack of interest. The problem is that social media isn't built to sell, it's built to engage. The real sales conversation happens elsewhere: on WhatsApp, where people reply fast and trust runs higher. The challenge is moving someone from the comment to the chat without losing them along the way.
At Catalizadora we build an AI agent that does exactly that: it catches the interest on your socials, moves the conversation to WhatsApp, qualifies, replies in your brand voice, and closes the sale or books the call. Everything lands in your CRM.
Why DMs and comments get lost
Three reasons, all fixable with smart automation:
- Speed. A comment answered two hours later no longer converts. The customer kept browsing other products.
- Volume. A campaign that works generates hundreds of identical messages. No one answers them all by hand without burning out.
- Channel leak. Replying "I'll DM you" and then not doing it, or doing it late, kills the sale. The customer is already gone.
The bridge to the channel that actually closes
WhatsApp converts better than an Instagram DM for a simple reason: it's where people already talk with the people they know. A message there feels personal, not commercial. So the agent's job isn't just to reply: it's to move the customer to the right channel at the right moment.
How it works, step by step
Here's the full journey from a comment to a sale:
- It catches the interest. Someone comments "price?" on your post. The agent replies and invites them to continue on WhatsApp with one tap.
- It greets on WhatsApp in your brand voice. Not a cold "hi, how can I help?" A greeting that sounds like you, with context about the product they were eyeing.
- It qualifies. It asks only what's needed: what they want, by when, where to ship.
- It handles objections. Price, shipping, warranty. With your brand's argument, not discounts that burn margin.
- It closes or books. It sends the payment link for a direct purchase, or books the call for high-ticket items.
- It hits the CRM. You see at a glance which campaign brought which customers and who's about to buy.
The difference versus answering by hand is stark. A human team can handle maybe 30 or 40 conversations well per day. The agent handles them all, instantly, without a single one going cold. And unlike your best salesperson, it doesn't get overwhelmed on the day of the big campaign.
The math almost no one runs
Picture a campaign that generates 200 interested messages. If you answer 30% on time, you convert around 60 people. If you answer 100% instantly, you convert around 200. You didn't raise your ad budget by a single dollar. You just stopped throwing away the interest you already paid to create. In e-commerce, where every lead costs real money, that difference is the whole business.
Comparison: the agent versus the three alternatives
Here are the options an online store has for handling its socials, one by one.
- Answering by hand, you or your team. Works at low volume, but breaks on the day of the big campaign, exactly when it matters most. And it has hours: what comes in at night goes cold.
- Hiring a community manager. Solves volume, but costs a fixed salary, has a learning curve, churns, and rarely sells with the same consistency as your best salesperson.
- A button chatbot. It's cheap, but it sounds robotic, doesn't understand questions outside the script, and scares off the customer who wanted to talk to a brand, not a menu.
The AI agent takes the best of each: the bot's full availability, a good salesperson's intelligence, and your brand's voice. No fixed salary, no business hours, no robotic tone.
How we build it: the MAGIA method
We don't improvise. We follow five steps: Mapping, Architecture, Generation, Implementation, and Autonomy. We map your brand and catalog, design the sales flows, build the agent in your voice, test it with real conversations, and hand it to you running with full control in your hands. We don't stay operating it to lock you in: the asset is yours from delivery.
What it costs to set up
MAGIA Solo costs 4,500 USD and ships in 15 days. It includes the AI agent in your brand voice, the social-to-WhatsApp bridge, and the CRM where conversations land with their source attached.
For larger operations, MAGIA Core costs 15,000 USD, and a fully custom build with deep development is Forge, 20,000 USD over 12 weeks.
And here's what sets us apart: the code, the data, and the infrastructure are 100% yours. No retainers, no locked-in licenses. Monthly operation is a pass-through of roughly 200 to 400 USD per month (hosting plus AI tokens), with no markup from us. You don't rent the system: it's your asset.
Let's talk
The most honest way to understand this is to live it. Message our WhatsApp AI agent —it replies, qualifies, and books exactly like yours would with your social customers. And if you want to see the numbers for your case, grab 30 minutes with me: https://cal.com/pablo-estrada-hlqaql. I'll tell you straight how many sales you're leaving in the comments and what we'd deliver in 15 days.