The "price?" comment that never gets answered
You post a photo of the sunset from your terrace. Within three hours it has 80 likes and 14 comments. Twelve of them say the same thing: "info pls," "rates?," "do you book here?" You're busy running the hotel and glance at them sideways. By the time you sit down to reply, the algorithm has buried the post and half those people are already looking at another hotel.
Every one of those comments and DMs is a person with the intent to travel raising their hand. It's the hottest lead there is: they found you, liked what they saw, and asked for information. And it goes cold in minutes.
At Catalizadora we build AI agents that take that scattered social interest and turn it into a WhatsApp sales conversation, organized and in your hotel's voice.
The problem isn't lack of interest, it's leakage
Most boutique hotels have more interest than they think. What they don't have is a way to capture it in time. Interest leaks through three cracks:
The time crack
A comment left unanswered in the first hour is worth a fraction of what it was worth the moment it was posted. People decide fast when they're dreaming about a trip.
The channel crack
Instagram and comments are terrible for selling. There's no good way to qualify, book, or charge there. Real selling happens on WhatsApp, one to one. The trick is moving the person from the public comment to the private conversation without friction.
The follow-up crack
Even if someone sends a DM, if no one follows up in a structured way, it's lost. Without a CRM, that potential guest lives in an inbox no one checks.
How the agent closes all three cracks
The AI agent works on these three fronts at the same time:
It replies to the public comment instantly in your tone, and naturally invites the person to message on WhatsApp to check availability and rates. Without sounding pushy.
It takes the conversation to WhatsApp and there does the real selling: confirms dates, suggests the right package, answers questions, takes the reservation, and if you charge a deposit, sends the payment link.
It logs everything in your CRM with the guest's name, which post they came from, the dates they asked about, and where things stand. Nothing sits in an unchecked inbox.
The math nobody runs
Let's use numbers. A hotel active on social gets, between comments and DMs, around 250 expressions of interest a month. If today you convert a small fraction because you can't reply in time, and the agent helps you recover, conservatively, 35 of those conversations that are lost today, with an average nightly rate and multi-night stays, it only takes a portion of them closing to pay for the whole system many times over.
Compare that to the alternative: hiring a community manager to answer comments. That's salary, and even then that community manager doesn't qualify, book, charge, or feed your CRM at 2 AM. The agent does, 24 hours a day.
How we build it: MAGIA
We work with a five-step method called MAGIA: Mapping, Architecture, Generation, Implementation, and Autonomy.
- Mapping: we understand your brand, your packages, the posts that drive the most interest, and how you close.
- Architecture: we design the bridge from social to WhatsApp and the connection to your CRM.
- Generation: we tune the agent to your voice until it replies like your hotel.
- Implementation: we connect it to your comments, your DMs, and your WhatsApp.
- Autonomy: we hand it over running and operating on its own.
Your visibility rests on a proprietary technical layer that we maintain; you focus on welcoming guests.
What you walk away with, truly yours
The code, the data, and the infrastructure are 100% yours. No mandatory monthly retainers. No licenses that lock you in. Operation is pass-through: you pay hosting and tokens directly, roughly 200 to 400 dollars a month, with no markup from us. If tomorrow you decide to run it alone, you take the whole thing with you.
Three ways to start
- MAGIA Solo — $4,500 USD, delivered in 15 days. Your agent that turns social into WhatsApp bookings, plus site and CRM.
- MAGIA Core — $15,000 USD. For operations with multiple properties and more channels.
- Forge — $20,000 USD, 12 weeks. Custom builds.
One honest objection
"Isn't it invasive to reply to every comment and push people to WhatsApp?" What's invasive is ignoring someone who asked for information. The agent replies in your tone, offers help, and lets the person decide whether to continue. Conversion goes up because you respond in time, not because you pressure.
A normal day with the agent working
You posted a reel of breakfast on the terrace at 9 AM. By noon it has 30 comments asking for prices. The agent already replied to all 30 in your tone, moved 12 to WhatsApp, qualified 8 with specific dates, took 2 reservations with deposits paid, and left the rest organized in the CRM. You never touched your phone, and your calendar has two new nights sold. That's what changes.
The interest you generate today goes cold in minutes
While you read this, someone commented "info pls" on your latest post. If no one replies in your brand voice within the next hour, that guest is already looking at another hotel.
Talk to our AI agent on WhatsApp and see live how it would turn a comment into a booking. When you want to see it applied to your social channels, book a call with Pablo here: https://cal.com/pablo-estrada-hlqaql
We don't sell you technology. We turn the interest you already generate into paid bookings.