The "Info" comment is a family raising its hand
You post the end-of-year ceremony video or the photo of the new lab. The comments roll in: "Info please," "Costs?", "Do you take 3-year-olds?" Twenty, thirty, sometimes more.
Each of those comments is a family publicly saying it's interested in your school. And almost always the same thing happens: someone replies "we'll DM you the info" hours later, or never. The interest cools. The family keeps scrolling and ends up enrolling somewhere else.
At Catalizadora we build an AI agent that closes that leak. It spots the comment or DM, moves the conversation to WhatsApp, replies in your school's voice, qualifies the family, and books the visit. All without your team having to watch a phone.
The problem isn't lack of interest, it's the leak between social and the sale
Social does its job: it creates attention. The problem is the next stretch, the one from the public "I'm interested" to the private conversation where the sale actually happens.
That stretch breaks for simple reasons:
- Comments arrive at all hours and no one answers them one by one.
- Instagram and Facebook DMs pile up in inboxes almost no one checks.
- When someone does reply, hours have passed and the family has lost momentum.
- There's no record: the same person asks three times and no one knows.
The AI agent closes that stretch. It turns the attention you already generated into real sales conversations.
How the bridge from social to WhatsApp works
- Captures the signal: a comment asking for info or a DM with a question.
- Invites to WhatsApp with a message in the school's voice, not cold copy.
- Has a real conversation on WhatsApp: answers questions on levels, tuition, hours, transport.
- Qualifies: children's ages, entry year, level of interest.
- Books the visit and, when it applies, sends the payment link for the admission fee.
- Logs everything to the CRM, with the source: which post or campaign that family came from.
WhatsApp is where families in LATAM actually talk. Moving the conversation there isn't a technical detail, it's going to where the sale happens.
The follow-up no one gets around to
There's an invisible cost almost no school measures: the families who wrote in, got a reply, and stalled halfway. They asked for info, saw the price, said "I'll talk it over with my husband," and never came back. Not because they said no, but because no one followed up.
The agent does. It picks those conversations back up on time, remembers where they left off, and offers the next step: a visit, a call with the coordinator, closing the enrollment. That orderly follow-up, sustained over time and without anyone having to remember manually, is where you recover enrollments that today get written off as lost.
The numbers: the gap between posting and converting
Suppose an admissions campaign generates 300 interactions across comments and DMs in a month. In the typical operation:
- Maybe 50 get a reply, late.
- Of those, a fraction make it to WhatsApp.
- And of those, a few book a visit.
The rest, more than 200 families who raised their hand, evaporate. Not because they disliked your school, but because no one reached them in time.
With the agent on the front line:
- All 300 interactions get an instant reply.
- A far higher share cross over to WhatsApp because the follow-up is instant.
- Your team receives visits already booked, not a flooded inbox.
The investment you already make in social starts producing enrollments, not just likes. That's the change.
What sets Catalizadora apart
We don't sell a tool you rent forever. At Catalizadora the code, the data, and the infrastructure end up 100% the school's. No retainers, no locked-in licenses.
The only recurring cost is the real price of hosting and tokens, between 200 and 400 dollars a month, pass-through, with no margin on top from us.
Plans and timelines
We work with the MAGIA methodology: Mapping, Architecture, Generation, Implementation, and Autonomy.
- MAGIA Solo, 4,500 dollars, delivered in 15 days: the agent that turns DMs and comments into WhatsApp conversations, qualifies, books, and logs to the CRM.
- MAGIA Core, 15,000 dollars: to integrate it with your internal systems.
- Forge, 20,000 dollars over 12 weeks: for AI capability tailored to you.
And your school's visibility in search we boost with a proprietary technical layer, with no detail you need to dig into. You see families arriving.
One single source of truth for your admissions
Today your prospect information lives scattered: some in Instagram DMs, some in the comments, some in the admissions notebook, some in the head of whoever handled it. Nobody has the full picture.
When the agent brings everything into the CRM, for the first time you see admissions as a measurable process: how many families came in this month, from which campaign, what stage they're in, how many booked, and how many enrolled. You stop deciding on gut feel. You know which post brought families who actually enroll and which one only brought curious browsers. That clarity changes how you invest the next marketing budget.
Stop losing the ones who already raised their hand
Right now, in the comments of your latest post, there are families asking for info that no one will answer in time. That's the sale slipping away every week.
Message our agent on WhatsApp and try it like an interested parent would: ask it for info and watch it reply, qualify, and book. When you want to set up yours, schedule a call with me here: https://cal.com/pablo-estrada-hlqaql
You already generate the attention. What's missing is converting it, and that can be automated.