A customer asks at 11 p.m. Who answers?
A logistics company lives on availability. The customer who needs to move a container, a pallet, or a household doesn't wait for office hours. They message on WhatsApp the moment the need hits, often well outside your shift. If nobody replies within minutes, they message the next carrier on the list.
That is the real problem. It isn't "technology" - it's lost revenue. The customer asking "how much from the port to the warehouse for a dry van?" at eleven at night wants an answer, not a "we'll get back to you tomorrow."
At Catalizadora we build AI agents that live inside your WhatsApp and answer that question instantly, in your company's exact voice. Not a generic chatbot with numbered menus. An agent that talks the way your best dispatcher would: it knows your lanes, your unit types, your terms, and it replies in the same tone your brand uses with its customers.
What "in your brand voice" actually means
The difference between a bot and an agent that sells is tone. A premium carrier doesn't talk like a low-cost parcel service. A refrigerated freight company doesn't talk like a residential moving outfit.
When we build your agent, we first map how your company talks: the words it uses, how formal or warm it is, how it explains a rate, how it handles a price objection. That map becomes the agent's personality. The customer doesn't feel like they're talking to a machine - they feel like they're talking to your company.
What the agent does in a real conversation
- Answers instantly, 24/7. Estimated rates, lanes you cover, unit types, transit times, cargo requirements.
- Qualifies the lead. It asks origin, destination, commodity, weight or volume, date. It separates the tire-kicker from the shipper with freight ready this week.
- Books the call with your sales team when the case warrants it.
- Sends the payment link when the service can close directly, like a move or a fixed-rate express shipment.
- Logs everything to your CRM. Every conversation lands on record: who asked, what they need, where it stands. Your team starts the morning looking at a full pipeline, not an inbox of unread messages.
The math any operations director understands
Let's use concrete numbers. If your company gets 40 WhatsApp inquiries a day and you answer about 25 on average (because the rest arrive after hours or when the team is buried), you're leaving 15 conversations a day unattended. If one in ten would have converted, that's 30 to 45 lost jobs a month from nothing but slow response.
The agent doesn't get tired, doesn't take shifts, doesn't go on vacation. It handles all 40 and filters so your human team spends its time closing the good cases, not typing "do you ship to the border?" forty times.
How we build it: the MAGIA method
We don't hand you a template. We build your agent to fit, in five phases:
- Mapping. We learn your operation, your lanes, your voice, your quoting rules.
- Architecture. We design the agent, the CRM, and the sales flows around your business.
- Generation. We build. The agent, the integrations, your visibility through our proprietary technical layer.
- Implementation. We connect it to your WhatsApp and tune it on real conversations.
- Autonomy. We hand it over running. Code, data, and infrastructure are 100% in your name.
That last point is the difference. At Catalizadora we don't lock you into a retainer or a license. The agent is yours. Running it costs between 200 and 400 dollars a month in hosting and usage, pass-through, with no margin on top.
Three ways to start
- MAGIA Solo - 4,500 USD, 15 days. Your AI agent in your brand voice, its CRM, and your digital presence. The fastest way to start recovering the inquiries you lose today.
- MAGIA Core - 15,000 USD. When you want to integrate the agent with your dispatch, tracking, or billing system.
- Forge - 20,000 USD, 12 weeks. To build something custom for a large operation with complex flows.
Why this matters for a shipping company
Your margin isn't in charging more per load; the market sets the rate. Your margin is in not losing the customer who already reached out. Every conversation answered on time, in the right tone, with a clear quote, is a job that stays with you instead of going to the competitor who did reply.
An AI agent in your brand voice turns your WhatsApp into the salesperson who never sleeps and always sounds like you.
The mistake of thinking one human is enough
Many carriers solve this by hiring someone to answer WhatsApp. It half-works. A person covers one shift, takes breaks, gets sick, handles one chat at a time, and when twenty messages land at once, they triage on instinct. The customer who wrote at two in the morning is still waiting.
The agent doesn't replace your sales team; it frees it. Your people stop typing the same answers and focus on what a human does best: negotiating, working a complex case, closing the big account. The agent filters and hands off; the human seals the deal. That division of labor is what raises your close rate without adding headcount.
What happens with your sensitive rate information
A fair concern: "I don't want a bot giving away my pricing." That's why the agent quotes within the limits you set. It can give ranges, ask for more details before naming a number, or hand off to the team when the case is delicate. You control what it says and what it holds back. The goal isn't to publish your rate sheet - it's to never lose a customer to silence.
Let's talk
If you want to see your agent working in your company's voice, message our AI agent on WhatsApp and it'll show you how it works live, or book a call directly with me at https://cal.com/pablo-estrada-hlqaql. In 15 minutes I'll tell you whether this fits your operation.