This is how we measure. Check it.
Nine signals, with their weights published. You can add them up, compare them against your own report and tell us if something doesn't add up. A score you can't audit is worth nothing.
The nine signals and their weights
Real presence in AI (20) · Identity and structured data (15) · Content readable without running code (13) · AI engine access (12) · Search fundamentals (12) · Real-world speed (10) · Sitemap and indexing (8) · Security (5) · llms.txt (5). They add up to 100, grouped into three questions: does it answer with you? (20%), does it understand you? (33%), can it find you? (47%).
How the score is calculated
Each signal scores 0 to 100 on its own terms and is averaged by weight. Whatever can't be measured on a run DROPS OUT of the divisor instead of entering at half a point: filling the gap with an invented value is manufacturing data. The grade (A to F) is just a translation of the number. The scan takes about 23 seconds, and the query you're measured with is fixed on the first measurement and reused — if the question changed, month-to-month comparison would be worthless.
What we do NOT measure, and why
We don't query every engine live: the «does it name you?» question goes to one today, and the report says which; across the four big ones we check their crawlers' access. We don't know what your customers ask: we infer the query from your site, and the best version is the one you correct. We don't measure whether you sell more: we measure visibility, which is a condition and not a guarantee. And we don't promise a deadline — it depends on your category, your competition and models that change on their own.
Glossary: AEO, GEO and LLMO
AEO (Answer Engine Optimization) is working to appear in the ANSWER rather than in a list of links. GEO (Generative Engine Optimization) names the same work with different letters. LLMO (Large Language Model Optimization) is the part aimed at the model rather than the search engine: that it can read you without running code, understand who you are, and verify it outside your own site.
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